Ideas That Work
Autograph Day
(Markets = Youth Sports Teams, High Schools,
Photographers, Auskick, Jnr Cricket )
A cricket ball autographed by a child with his photo and
team name and date makes a great gift for parents and
grandparents. Suggest to league organizers that on picture
day, each child’s autograph also be collected to create
personalized balls for each player.
Coaches’ Thank You Gift (Markets = Universities,
High Schools, Auskick, Jnr Rugby & Cricket)
Any coach will appreciate receiving a commemorative sports
ball with the team’s photo on it, the team name, and the
year.
Photographer Photo Ball Package
(Markets = Youth Sports Teams, Photographers,)
While many photographers offer á la carte choices to
team family members when photos are taken, one photographer
observed that this created a lot of confusion among the
parents. He experimented one season when he took the annual
photos of a girl’s softball league. He offered only one
package for $59.95 that included four wallet-size pictures,
two 5-x-7 pictures, one 8-x-10 photo, a photo key chain, a
luggage tag, and a photo softball. He ended up selling 82
packages. He usually would not sell more that 80% of the
families anyway, so he upgraded his sales from a $16.95
average to $59.95.
Employee of the Month
(Markets = Corporate Incentives)
Many corporations have a monthly employee of the month
award. As the licensee was discussing his product with the
company’s buyer, the idea came up to use a photo football
for the employee of the month award as the company’s other
contests and newsletter centered around a sports theme.
Non-Sale, Sales Call
(Markets = Trophy Shop, Gift Stores)
A “sales” call does not have to be a pushy, uncomfortable
process where you have to feel like you are forcing yourself
onto unsuspecting potential customers. Thanks to the many
merchandising and sales aids the OzBallStars offers, it’s
easy to set up an appointment with a store owner or stop in
to show him the oak display case, some personalized product
post cards, and an ornament in a display box. With the
company’s order packages, all the retailer has to do is
agree to have the display in his store, and then he sells
the kit to the customer who takes it home, fills it out, and
mails it into you. Offer to leave the display kit and
information and come back at a later time to explain it.
High School Fund-raising
(Markets = High Schools, Fundraising)
High schools must conduct fund-raisers each year to help
defray many of their costs that school budgets do not cover.
Car washes, pizzas, trash bags, and candy bars are most
widely used by bands to raise money. But at 35 cents profit
a piece, a tremendous amount of candy bars must be sold to
raise the typically required amounts of $2,000 to $4,000.
Suggest to your local high schools to use the OzBallStars’
approach of offering personalized holiday ornaments and
other sports balls as a fund-raising program that will
produce profits for the groups of between $5 and $10 per
item.
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